Pinnacle Foods Associate Marketing Manager Consumer Engagement in Boulder, Colorado
ASSOCIATE MARKETING MANAGER - CONSUMER ENGAGEMENT Location US-CO-Boulder Job ID 2017-5463 Category Marketing OVERVIEW Pinnacle Foods we are at the top of our game and the key to our successis clear. Everything we do is driven by our purpose: unleashing brandpotential, dynamically evolving and improving our already beloved productsto bring more convenience, taste, nutrition, and joy to today's consumers. The results* Our well-recognized products are found in 85% of Americanhouseholds and are leaders in their respective categories, holding the #1or #2 market share position in 10 of the 14 categories in which we competeand we're just getting started. We are committed to adding value throughstrategic growth that synergizes our portfolio of \\"Leadership\\"and \\"Foundation\\" brands and plays to our strengths in R&D,consumer insights, and senior management experience. If you are an individual who has a drive for results, thrives workingon highly collaborative, cross-functional teams and demonstrates the agilityto work in a lean, fast-paced environment then get to know us atwww.pinnaclefoods.com/careers. Summary Working with our consumer engagement, brand and sales teams, theCEAMM will support efforts to integrate activation across shopper, social,and field activation and measure results. The CEAMM will also manage communityevents and coordinate field ambassadors. The successful candidate will be aself-starter with attention to detail and ability to influencecross-functional teams to achieve flawless execution of integrated marketingprograms. RESPONSIBILITIES Primary responsibilities Reporting to the Sr Consumer Engagement Manager, the AMM will play anintegral role within the consumer engagement marketing team and will: * Help identify and execute integrated marketing opportunities, inpartnership with consumer engagement functional leads, brand teams andagency partners. * Identify and coordinate wellness events/tradeshows that align withbrand strategies, annual plans and budgets. * Manage field ambassadors and direct on-strategy consumer engagements. * Evaluate and manage sponsorship opportunities. * Measure and analyze program effectiveness * Manage budgets QUALIFICATIONS Qualifications and skills * Bachelor s Degree in Marketing or Advertising * 2+ years consumer/shopper marketing experience (CPG or agencystrongly preferred) * Prior event planning/influencer marketing experience (direct or inpartnership with an agency) * Nielsen/IRI consumption analysis strongly preferred * Exceptional verbal and written communication skills * Strong attention to detail and commitment to on-time execution ofassigned tasks * Must be self-motivated and collaborative * Ability to manage multiple priorities simultaneously * Positive outlook and can do attitude * Ability to quickly adapt to change and creatively problem solveEmployer's Job# 2017-5463Please visit job URL for more information about this opening and to view EOEstatement.