Granicus Field Marketing Manager, State And Local in Denver, Colorado

Field Marketing Manager, State and Local St. Paul, MN or Denver, CO orWashington, DC Job DescriptionWant a role with a creative, results driven, and innovative marketingteam? This position is your opportunity to join Granicus, the leadingcloud-based solution for government and support the advancement of driving newrevenue in a young and energized Cloud Vertical. You'll be a part of a teamthat values individual initiative as well as team work. What we do makes adifference. Our products and services improve the efficiency of government andthe quality of people's lives.More about Granicus:Granicus provides technology that empowers government organizations to createbetter lives for the people they serve. By offering the industry's leadingcloud-based solutions for communications, meeting and agenda management,and digital services to more than 3,000 public sector organizations,Granicus helps turn government missions into quantifiable realities. Granicusproducts connect more than 150 million people, creating a powerful networkto enhance government transparency and citizen engagement. By optimizingdecision-making processes, Granicus strives to help government realizebetter outcomes and have a greater impact for the citizens they serve.As a company, Granicus helps empower some of the most creative people in theworld who innovate within complex public-sector organizations to make policiesmore effective and to transform the citizen experience so that everything fromroad closures to fostering programs are better understood.Job DescriptionThe field marketing manager for state and local government will lead thedevelopment and execution of market-specific penetration strategies andactions that build long-term growth and competitive advantage.Working closely with others across the marketing, sales and product teams,this role will define market-specific strategies, aggregate Granicusproducts and services into compelling segment initiatives, and executemarket-specific programs to drive demand and deliver quality sales leads,create customer loyalty and establish strong market positions.To be successful in this role, you will need to be detail oriented,organized, independent, and thrive in a support-focused position.What you get to do:Drive growth and capture share in State and Local market by developing andexecuting winning segment strategies for Granicus products, solutions andservices while following corporate marketing guidelines.Enable effective funnel management through expertly crafted and executeddemand generation programs and activities that support each stage of the salescycle.Coordinate and execute of all in-person and virtual events.Ensure alignment and communication between all involved departments, settingup planning meetings, identifying priorities and working towards agreed upongoals and budget for all shows and eventsLead in the development and implementation of compelling segment programs togenerate demand and deliver quality sales leads, create customer loyalty andgrow and maintain strong market positions.Work closely with State and Local sales team to provide strategic salespursuits, ensuring that the top opportunities get high quality marketingattention.Create marketing collateral to fit various state and local verticals(DMVs, Lottery, education, City, County)Develop and maintain events calendar & planning documentsHandle and track all aspects of event & campaign planningCoordinate with outside vendors and work with marketing operations on properevent/campaign promotionsAssist in creative development including creating and proofing marketing copyand creative collateralReview, analyze, and present on campaign/event success metrics on aregular basis Skills & RequirementsWhat we need in you:Experience: 4-6 years of industry expertise and experience working insoftware, hardware, networking or cloud computing. 5+ years STLMarketing experience preferred.Measurement: ability to manage projects on time, on budget with controlled