Charter Communications/Spectrum Marketing Manager Government And Education Industry Spectrum in Greenwood Village, Colorado

About Spectrum EnterpriseSpectrum Enterprise, a part of Charter Communications, is a nationalprovider of scalable, fiber-based technology solutions serving many ofAmerica's largest businesses and communications service providers.The broad Spectrum Enterprise portfolio includes Internet access, Ethernetaccess and networks, Voice and TV solutions extending to Managed ITsolutions, including Application, Cloud Infrastructure and Managed HostingServices offered by its affiliate, Navisite. Our industry-leading team ofexperts work closely with clients to achieve greater business success byproviding these right-fit solutions designed to meet their evolving needs. Formore information, visit SummarySpectrum Enterprise s Marketing Department is currently seeing anexperienced, digital savvy Lead Gen Marketing Manager,Government/Education to join the team. This position is based inCharlotte, NC. Marketing Manager Government/Education will beresponsible for development and execution of marketing strategies, demandgen and lead generation acquisition campaigns, and sales enablement toolstargeted at the Government and Education verticals. Primary goal is to creategovernment and education targeted creative, messaging and programs to drivea 10%+ increase in overall revenue growth.Essential Job Functions Develop and implement the government and education acquisition strategyand calendar outlining key campaigns and programs to support lead generationgoals. Provide ongoing team updates on campaign components and implementationprogress to plan Ongoing, independent understanding of the government and educationindustry s technology/communication needs, business drivers and painpoints and how they translate to Spectrum Enterprise solutions; Developmentof insightful messaging that drives engagement and lead generation Work with key stakeholders to develop and execute compelling governmentand education campaign strategies, offers, creative messaging, andappropriate segmentation to generate the required level of vertical leads tosupport a 10%+ increase in overall revenue growth Interface with key stakeholders to align strategies and ensure propercampaign and sales enablement execution, including finance and legal reviews Work with Digital Segment and Marketing Analytic teams to establishacquisition target audiences, campaign goals and measure actual campaignresults to goals in order to improve future campaign performance; Analyzeand thoroughly understand campaign performance, by segment, by tactic,by market in order to optimize future campaign lead generation performance Manage creative agency relationships in order to execute creativecampaign requirements in a timely fashion Track and report on ongoing agency expenses to ensure alignment withbudget goals Maintain competitive pricing and quality output from all agencies throughongoing RFPs and price quotes from various agencies in the marketplace Job Requirements 5+ years of progressive experience in developing and implementinggovernment and education focused programs, preferably in thecable/telecommunications/technology industry B2B (business to business) marketing experience required Government and education industry experience ideal Proven track record of creating and implementing innovative digitalcustomer acquisition programs that align with the buyer s journey and focus ongenerating new business leads in support of achieving/exceeding sales growthand revenue goals Prospect targeting utilizing a structured, scientific marketsegmentation approach that incorporates demographic and behavioral data Development of integrated campaigns involving marketing automation,digital marketing and sales enablement tools to drive engagement and demandgeneration Creative agency management, creative direction, and associatedexpense management Oversees the creation, maintenance and distribution of a calendar ofall pla